CONTENTS
Greenwashing is the practice of making misleading or unsubstantiated claims about the environmental or sustainability credentials of a product, fund, or organisation.
Example in context
You're reviewing a fund marketed as “climate-resilient”. Without transparent, science-based risk data behind the label, the claim is open to challenge by regulators or investors — and to the reputational damage that could follow.
Why it matters
As disclosure rules tighten, unsupported claims carry regulatory, reputational, and liability risks. The defence is transparent, defensible evidence rather than a black box. EarthScan's science-based, auditable approach supports claims that stand up to scrutiny.
Substantiate your claims
FAQ
How do you avoid greenwashing in climate claims?
Support every claim with transparent, science-based, auditable evidence rather than vague or unverified statements.
Start using climate risk insights to drive better decisions today
